The truck’s more expensive versions come with 11 AC outlets, a nice perk if you want to plug in power tools while on the road. During the rollout event, CEO Jim Farley cited recent ice storms in Texas, which have been blamed in part on climate change and which stunted the state's electric grid for five days, as a reason to pony up for the Lightning.įord added some practical touches to broaden the appeal. Potential users will likely have to pay to install a home integration system, price to be determined. It will be the first electric vehicle, the company says, to serve as a “battery on wheels.” Ford says the extended battery in the more expensive version of the electric F-150 will be able to power a blacked-out home for three days. So it’s likely no accident that the vehicle’s first bit of marketing touches, however obliquely, on surviving a climate-changed Earth. This truck, he said, “will fulfill our promise to our children and our grandchildren that our generation is committed to leaving them a cleaner planet.” Bill Ford, the company’s executive chairman, cast the event in historic terms, calling it “a watershed moment for our industry.” The 64-year-old executive got a bit reflective too. Ford on Wednesday unveiled the F-150 Lightning, a relatively inexpensive electric version of the most popular vehicle in America. Despite his role as the mascot for zero-emission vehicles, Musk is not always sanguine about humanity’s future on Earth-hence all the Mars stuff-so the truck’s unorthodox design made some sense.īut the real EV of dystopia may be a new pickup. The look was, as one industrial designer told WIRED at the time, “anti-humanistic,” a ride devised, seemingly, for a Mad Max future. Tesla on Saturday also said it completed building its first EV truck - the Cybertruck, which is expected to attract the same customers as Rivian's R1T truck and the F-150 Lightning.When Tesla CEO Elon Musk took to a stage in 2019 to unveil the company’s all-electric Cybertruck pickup, observers were shocked, and that's putting it mildly. The F-150 Lightning, which Ford first introduced in April 2021, is one of only eight EVs eligible for a full $7,500 tax credit.įord's latest price cut comes three months after electric vehicle rival Tesla dropped the price on one of its mid-sized sedans. The Lariat Extended Range is $77,495 ($8,479)įord said that once the F-150 Lightning's factory in Dearborn, Michigan completes a final round of upgrades, expected this fall, workers there will be able to produce 150,000 trucks a year.Īs the number of EV options bloom, automakers are using price cuts as a strategy to garner the loyalty of customers interested in buying a more eco-friendly vehicle.The cost of other models (including the price drops) are: "We've continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning." "Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers," Marin Gjaja, the chief customer officer for Ford's electric vehicle line, said in a statement. Those developments also mean customers will get their custom-ordered F-150 Lightning much faster, Ford said. A look at Ford’s first electric pickup 03:36įord Motor has cut the price of its electric pickup truck, the F-150 Lightning, by between $6,000 and $10,000 at a time when major automakers are fiercely competing for the attention of electric vehicle shoppers.Ĭompany officials said Monday that access to raw materials for the truck's battery is improving and that it has upgraded its suburban Detroit factory where the truck is manufactured, enabling it to drop prices.
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